About me

My name is Safaa. I am the founder of moroccanzest and currently live between New York City and Morocco.

I grew up in a traditional Moroccan family in Salé, Morocco, in the riad my grandfather built with his own hands.

As a child, I was surrounded by women who loved art and craftsmanship expressed in traditional jewelry, handmade kaftans, and interior design. My days were rhythmic: going to the local market to get fresh ingredients for making tagines and pastries and cozy afternoons in my aunt’s traditional sewing atelier.

I loved experimenting with threads and fabrics. Throughout the years, my aunt taught me how to embroider the Rbati and Fessi among other traditional Moroccan embroidery techniques.

Every Friday afternoon, we would go on a trip to the medina or souk to meet other artisans and shop for sewing materials. I remember how excited I was to be part of the group and how I always came back with a sewing project that I couldn’t wait to start.

I quit my corporate job for this reason and started moroccanzest to learn more about the country I feel a deep love for – the country I left young before being able to explore all the architecture, mountain villages, and spiritual festivals.

From design and décor to food and travel, moroccanzest is what I love about Morocco and more. It’s your destination for everything beautiful, authentic, artistic, and made the Moroccan way with love.

For business inquiries, you can reach me directly at safaa@moroccanzest.com. You can also check my contact page.