Shopping in Morocco and The Medina

Shopping in Morocco and The Medina

If you know me you know I love shopping in Morocco. Whenever I go to Morocco I spend a considerate amount of time in the Medina and Souk market, checking artisanal products, chatting with artisans, and bargaining. I know what to buy in Morocco, and I have my must-buy products I always make sure I restock when I am visiting. I also always looking for original handicrafts and finding traditional products to add to Little Moroccan Things collection.

Even as a Moroccan native and as someone who spent most of her life in Morocco, I am continually amazed at how charming, lively, and exciting Moroccan Souks are. The energy coming from these places and the mix of sounds, colors, and smells you instantly bathe in when you enter the space, are hard to replicate. It’s what makes Morocco one of the most sought-after travel destinations.

shopping morocco
Shopping in Marrakech Medina

But I get it! Deciding what to buy in Morocco can be overwhelming. With thousands of products available in the Souk market, the possibilities will seem endless if you are not familiar with shopping in Morocco.

If you’ve ever visited a Moroccan marketplace, you probably know what I mean. The question What to buy in Morocco quickly becomes What not to buy in Morocco, as you are surrounded by artisanal shops full of amazing gems.

shopping cookware morocco
Moroccan cookware workshop in Fez, Morocco

This magical place that is the Souk is tricky to explore and not all the products you will find there will be worth purchasing – we’ll get to that later. Besides, untrustworthy vendors and not-so-authentic products are unfortunately part of the decor too.

That’s why learning about Moroccan products and the Moroccan market dynamic is crucial if you want to buy souvenirs and acquire authentic Moroccan handicrafts that will last a lifetime.

shopping clay pots morocco
Some Moroccan products cost less than 5$ and make a great souvenir and a statement decoration piece!

The temptation to buy Moroccan handicrafts will be strong – and rightly so -, and you can end up buying more than your luggage can take or exceed your weight limit, especially if you buy bulky and/or heavy decor items like rugs, hand-painted clay, and porcelain tableware, brass lanterns, and teapots. So I recommend always carrying a tape measure and a lightweight scale. If you are already in Morocco, you can find reasonably priced options at most large supermarkets like Marjane Market – do not buy them in the Souk, they will be 10x more expensive. If you are not in Morocco yet – make sure to check my list of what to pack for Morocco.

The best about shopping in Morocco is that you can find high-quality Moroccan handicrafts. Most Moroccan craftsmen are passionate about their crafts and some families run their workshops for generations. The materials used are often of high quality, including leather, silk, silver, and copper making each item very durable and valuable.

Moroccan craftsman in workshop
Moroccan craftsman in his workshop, Fez, Morocco

Shopping in Morocco: Moroccan Market, Medinas & Souks

Moroccan markets are of two major kinds. There are the Souks for buying food-related products, and the Medina, for buying lifestyle products like clothing, home decor, and jewelry. This being said, It is not unusual to find some food products in the Medina making it the heartbeat of most Moroccan cities and the place where every shopping experience should start.

In fact, if you are planning on doing some shopping in Morocco, the Medina will probably be your best shot as it encompasses most of the things you will be interested in. It’s also a busy space with an interesting dynamic and some hidden rules that are crucial to know about before your trip.

Counterfeits in Morocco

The first thing to remember before shopping in Morocco is that counterfeits are part of the decor. It’s not unusual to see Moroccans from all social classes wearing counterfeit Chanel shirts, Louis Vuitton handbags, Gucci belts, Versace scarves, and Chanel Sunglasses, sometimes all at the same time. It even gets more interesting with Louis Vuitton Djellabas and Louis Vuitton traditional Moroccan slippers – aka the famous Morocco Babouches.

Morocco shopping baboosh
Traditional Moroccan slippers (Baboosh or Babouches) with a Louis Vuitton logo!

Quite recently, counterfeiting in Morocco started targeting traditional Moroccan handicrafts, which is something you should keep in mind and pay attention to. I recently visited Marrakech Medina Market and was choked at the number of counterfeit products offered to visitors. Imitation is on point and most tourists would easily mistake these counterfeits for traditional Moroccan products.

To avoid counterfeits as much as possible, the best is to stick to classic Moroccan products. I will share below some of the most popular Moroccan handicrafts you can target during your visit. For in-depth examples and pictures, check my shopping ebook.

Another tip is to buy from specialized artisans. For leather products, for example, it will be better to focus on vendors who sell only leather-made items and avoid those with a plethora of options: they will be more expensive and they might mix artisanal products with counterfeits.

The Bargaining Game

shopping morocco medina
Medina street

In Morocco, it is often possible – and highly recommended – to negotiate the prices. Haggling is a common game and most of the time, vendors will give a higher price knowing that the client will likely ask for a reduction.

Bargaining can get tricky especially when you don’t know the average price tag for a product. A way to get an idea of a product price is to ask as many vendors as possible about the price. When making a counter offer, I recommend reducing the price by at least 30% and starting the negotiation from there.

What to Buy in Morocco | Best Morocco Souvenirs and Handicrafts

Spices and Dry Herbs

Moroccan cuisine is full of spices and herbs, which gives it delicious and unforgettable flavors. If like me you buy your spices from your local supermarket, believe me, buying some of your herbs and spices from Morocco is a really great deal. Not only the prices are so much cheaper, but they are of a much higher quality. Whenever I visit Morocco, I make sure I restock some of my go-to spices and herbs as well as some traditional Moroccan spice and herb mixes.

shopping Moroccan spices and herbs
A typical Moroccan herbs & Spices store

Moroccan Food

Unfortunately, you can’t bring home every dish you tried in Morocco (if only that was possible right?). The good news is, there are some Moroccan food products that keep well for days and even weeks. They make a perfect gift for your friends and family members who couldn’t come with you to Morocco. Not only that! You will also be glad to taste them again once back home.

Moroccan pastries are a good example. If stored correctly, some of them can keep well in the fridge for days and even weeks.

Moroccan Pastries store
Moroccan pastries

Moroccan Beauty Products

Moroccan women love using natural beauty products to take care of their skin and hair. There are many natural products and herb mixes that can be used to dye the hair, strengthen it, exfoliate the skin, and tone it. If you love taking care of your body, I promise you will love discovering and trying Moroccan natural beauty products.

shop beauty products
Natural Moroccan Henna and Herbs Mix for beautiful Hair

Moroccan Cookware

Clay pots and tagines, traditional teapots, silverware, beautifully decorated tea glasses, … Moroccan cookware options are numerous and will add to your kitchen a colorful and exotic touch.

Some items can get overpriced so it’s good to take your time and compare the different offers. Traditional products are handmade and use materials like clay, silver, and stainless steel.

shopping Moroccan clay plates
Shopping colorful Moroccan clay plates at Taghazout beach
decorated Moroccan teapot
Beautiful stainless steel Teapot

Home Decor Items

If you love decorating your house and finding interesting decor pieces, visiting Moroccan Medina will be like exploring an Alibaba cavern with thousands of Moroccan rugs, chandeliers, decorated pillows, fancy mirrors, and so much more.

buy Moroccan lamp
Beautiful Moroccan lamp
Moroccan lamps store
Typical Moroccan lamps store
Shopping Moroccan rugs Moroccan market
Shopping Moroccan rugs in Marrakech Medina

The hardest part will be to choose and stop yourself from buying. Focus on products made with high-quality materials. The best chandeliers and lamps are made with copper, and rugs should be made with wool (you absolutely can ask the vendor to test with a lighter and see if it sets in flames).

Moroccan Jewelry

Moroccan jewelry is gorgeous and there are so many designs to choose from. You can have handmade pieces made with fancy materials like gold, and coral, as well as cheaper but good-quality replicas that can last for years.

Moroccan jewelry
Beautiful superposition of Moroccan Jewelry necklaces

Moroccan Traditional Clothing

I have talked about traditional Moroccan clothing in many of my previous posts. If you love experimenting with fashion, there are many Moroccan fashion items that are extremely stylish. I grew up in my aunt’s sewing shop playing with fabrics and colors and now, there is nothing I enjoy more than shopping for traditional Moroccan clothes and wearing them back home on multiple occasions.

buy Traditional Moroccan clothing
Gorgeous Moroccan Ghandora (Moroccan traditional wide dress)

Men have their slice of the cake too, with a couple of traditional clothes that offer an elegant and fancy arabesque wear.

As there are many clothing items imported from China and India, the best, as I detail in my ebook, is to stick to classic Moroccan design pieces like the Ghandoura for women and Jabador for Men.

Leather products

Morocco is known for its traditional tanneries where good quality leather is made. The items made of this leather, like poufs, shoes, handbags, and travel bags can be found in most Moroccan Medinas.

It’s best to buy leather products from leather specialized stores. Moroccan leather products smell really strong and the scent can last for a few days or weeks. So make sure you don’t fall for imitation and counterfeits.

buy Moroccan leather products
Moroccan Leather Bags & Poufs

It’s not a surprise that shopping is what most visitors love to do in Morocco. Even for locals, the Souk and the Medina are pretty exciting places to visit. This being said, learning about Moroccan Souks and Medinas is critical! Not only will you shop with confidence and fully enjoy your experience, but you will also find some gems that will age beautifully and that can be passed down to the next generation.

Your Morocco Ultimate Shopping Guide

Find out the products you should focus on and those to absolutely avoid.

Rated 5 out of 5
5 out of 5 stars (based on 22 reviews)
Very good0%

Just got your ebook!

Rated 5 out of 5
March 6, 2019

can’t wait to read it, thank you for all the useful tips


Response from Moroccanzest

Oh, I am so happy about that! xx

thanks so much

Rated 5 out of 5
February 19, 2019

Now i can’t wait to be in Morocco!


Safaa, founder of moroccanzest

From design and decor to food and travel, moroccanzest is the space where I share what I loved growing up in Morocco, and more. It’s your destination for everything beautiful, artistic, and made the Moroccan way with love. Learn more about me here.