Shopping in Morocco: The Best Morocco Souvenirs To Buy

Last Updated on June 21, 2024 by Safaa (founder of moroccanzest)
moroccan jewelry

Shopping in Morocco: The Best Morocco Souvenirs To Buy

Shopping in Morocco and finding the best Morocco souvenirs to bring back home are two of my favorite things to do in the country, even as a Moroccan native. What to buy in Morocco is more than a task or something you will check off your list; it’s a unique experience, soaking up the energy of the markets and getting lost in the narrow streets full of artisans and beautiful products. 

The energy coming from these markets and the mix of sounds, colors, and smells you bathe in when you enter the space are hard to replicate. Not only that but if you like beautiful and premium handmade products and Moroccan souvenirs, shopping in Morocco will feel like being in heaven. The shopping is marvelous if you take a break from touring the many beautiful sites.

Morocco can be exciting and overwhelming at the same time. This is what makes It one of the most sought-after travel destinations. When you visit, you won’t leave without buying a few—if not many—souvenirs.

Each region or city has something unique, typical of the local artisanal output. Think Argan oil in Tangier, but it is more expensive than Agadir. The latter might be better quality, and it pays to be in the know.

I will start this guide by citing the products I always recommend when shopping in Morocco and buying souvenirs. Then, keep to the end, as I will share more important information about the Moroccan market dynamic.

If you are planning on doing a lot of shopping in Morocco and if quality and authenticity are essential, I highly recommend checking this detailed guide on shopping in Morocco. It will give you all you need to know to look for authentic handicrafts and avoid counterfeits, as well as the prices to expect for each product.

Morocco Souvenirs: What to Buy in Morocco

1. Spices and Herbs

Whenever I visit Morocco – and I do a few times a year – I make sure I restock some of my go-to spices and herbs as well as some traditional Moroccan spice and herb mixes. 

Moroccan cuisine is full of spices and herbs, which gives it delicious and unforgettable flavors. If you buy your spices from your local supermarket, purchasing some of your herbs and spices from Morocco is a great deal. Not only are the prices so much cheaper, but they are much higher quality. 

2. Moroccan Pastries and Gourmet Food

Unfortunately, you can’t bring home every dish you tried in Morocco (if only that was possible right?). The good news is, there are some Moroccan pastries and gourmet food products that keep well for days and even weeks. They make a perfect gift for your friends and family members who couldn’t come with you to Morocco. You will also be glad to taste them again when you return home.

Moroccan pastries are a good example. Some can keep well in the fridge for days and weeks if stored correctly. Think Chebakkia, Kaab Ghzal, Ghriba, Fekkass, Briwates, Rghayf, and so much more. 

Some gourmet foods to bring home from Morocco are olives, premium virgin olive oil, and Amlou—a delicious and healthy local spread made with argan oil, nuts, and pure honey. If you are on a diet, you can ask for Amlou without honey.

3. Beauty Products

Moroccan women love using natural beauty products to care for their skin and hair. Many natural products and herb mixes can be used to dye the hair, strengthen it, exfoliate the skin, tone it, and so much more. The beauty section is one of my favorite sections in the Medina. If you love caring for your body, I promise you will love discovering and trying Moroccan natural beauty products. Some beauty products I always buy are premium Moroccan Argan oil, premium natural black soap, Moroccan exfoliating mitts, and keratin-rich horn combs

4. Handmade Cookware

Moroccan cookware options are some of the best souvenirs you can buy from Morocco. They can become part of your cooking routine and add a beautiful, exotic touch to your kitchen.

Some items can be overpriced, so it’s good to take your time and compare the different offers. Traditional products are handmade and use clay, brass, silver, and stainless steel. I recommend checking Moroccan tagine pots and  Moroccan tea sets.

5. Decor and Home Products

If you love decorating your house and finding interesting decor pieces, visiting Moroccan Medina will be like exploring an Alibaba cavern with thousands of Moroccan rugs, beautiful brass lanterns, chandeliers, hand-embroidered pillows, engraved mirrors, and so much more.

The hardest part will be to choose and stop yourself from buying. Focus on products made with high-quality materials. The best chandeliers and lamps are made with copper, and rugs should be made with premium wool and natural dyes.

Moroccan poufs are among the most popular items to buy in Morocco. They are versatile and elegant and can be used around the house as sitting ottomans or footrests.

different colors or moroccan leather poufs

Moroccan tables are also a great hit. They are artisanally made and come in different sizes and colors. They are composed of two levels: the top level is a removable traditional Moroccan tray, usually hand engraved, and the bottom level is the collapsible wooden legs, which are also artisanally made. They make excellent Morocco souvenirs that can be used for decades, upgrading any interior design. The fact that they are collapsible makes them perfect for small spaces or to store when not used.

moroccan table and moroccan tea set teapot glasses

6. Ceramics

Ceramics abound in Morocco and are marvelous products to buy in Morocco. You can choose from plates, cups, bowls, and various decorative items according to your taste. Bright colors are standard, but you can find neutral tones in the souks. Small shops in the cities sell both retail and wholesale in large quantities. The more you buy, the better the deal. No doubt you will be delighted with your choice of color and style. Most items can be sent.

The best locations for ceramic are Safi, Fez, and Meknes, each city known for a specific color and style. Small bowls can cost as low as 20MAD (around 2 USD), with larger pieces amounting to 1000 dh. Minimalistic Moroccan tagines range from 30dh to 120dh according to size.

7. Moroccan Jewelry

Moroccan jewelry is gorgeous, and there are so many designs to choose from when you shop in Morocco. Berber Jewelry is one of my favorite jewelry items to shop for in Morocco. You can find handmade pieces made with precious materials and stones like gold, amber, and turquoise, as well as cheaper but good-quality replicas that can last for years if well cared for.

berber amber necklace

8. Zellige (tilework)

Moroccan tilework is exquisite and adds a touch of the exotic to any décor. It abounds in the country. You might not be able to take home enough to tile a wall at home, but you can find examples of the typical intricate art on single tiles. It is a special craft with unique shapes chipped by hand. Artisans must apprentice for quite a long time – as much as a decade – to learn and master the trade.

Interestingly, the design is created upside down. The tile maker doesn’t make it based on color; instead, he or she uses authentic patterns and shapes. 

Fez and Tetouan are good places to find lovely tiles. Prices vary depending on the item’s size and the pattern’s intricacy. It could run thousands of dirhams for enough tiles for a fountain. Much work goes into their fabrication, so don’t be surprised.

9. Moroccan Traditional Clothing

I have talked about traditional Moroccan clothing in many of my previous posts. Many Moroccan fashion items are incredibly stylish if you love experimenting with fashion. I grew up in my aunt’s sewing shop, playing with fabrics and colors, and now, I enjoy nothing more than shopping for traditional Moroccan clothes and wearing them back home on multiple occasions.

Moroccan clothing will undoubtedly make a splash at home. You can find what you desire in the souks or other shops. Boutiques line certain district streets, featuring traditional designs and some with a more modern appeal. The local attire is perfect if you have a little boho soul. Each region of the country will offer its unique designs. Prices for kaftans range from 100-1000dh, and fancy Takchita dresses from 1500-30,000dh.

Men also have lovely options with a couple of traditional clothes that offer elegant and fancy arabesque wear.

As many clothing items are imported from China and India, the best approach is to stick to classic Moroccan design pieces like the Kaftan and Ghandoura for women and the Jabador for men

10. Leather Products

Morocco is known for its traditional tanneries, where good-quality leather is made. These items, like poufs, shoes, handbags, and travel bags, can be found in most Moroccan Medinas.

It’s best to buy leather products from specialized stores. Traditional Moroccan leather products have a mild smell that lasts for days or weeks, so make sure you don’t fall for imitations and counterfeits.

shopping in morocco moroccan leather

11. Argan Oil

Morocco is known for its prized Argan trees, grown in the southern regions. The roasted seeds produce the world-famous oil. You can’t go wrong with a good supply to take home. This is what I do whenever I go to Morocco. 

You can opt for both the cosmetic or culinary variety. True Argan is thick with a characteristic golden-yellow color. It should smell very nutty. In my opinion, many experts think the best Argan oil is made in Morocco. This is why it makes the perfect gift and souvenir. Prices vary based on that year’s production. For 30mL (1oz) of argan oil, the cost will hover from 50-100dh up to 200MAD (around 20USD). Culinary Argan oil is a bit purer and more expensive. As with most products, ensure you get pure Argan oil, not an imitation. 

Shopping in Morocco: How Much to Pay?

According to a study by GoBanking, Morocco is among the cheapest countries in the world and has the most affordable cost of living overall. Rents are, on average, 89% lower than in the Big Apple, and the cost of living is 63% less. So, if you come from a developed country, you will get the best out of your bucks by shopping in Morocco. This being said, vendors in Morocco know that tourists have bigger budgets than others and ask for prices accordingly. That’s why haggling and knowing the expected price for each product is a must.

What to Buy in Morocco: Other Tips 

My first tip for shopping in Morocco and buying Morocco souvenirs is always to look for specialized artisans. This is especially true if you are looking for authentic, premium, and handmade products. 

For leather products, for example, it will be better to focus on vendors who sell only leather-made items and avoid those with many options: they will be more expensive and might mix artisanal products with counterfeits. 

Another essential element to remember when buying handicrafts and souvenirs from Morocco is constantly negotiating the price. Haggling is a typical game, and most of the time – if not all the time – vendors will give a higher price, knowing that the client will likely ask for a reduction.

Bargaining can get tricky, especially when you don’t know the average price tag for a product. Ask as many vendors as possible to understand a product’s price. I recommend reducing the price by at least 30% when making a counteroffer and starting the negotiation.

I am often asked about the existence of counterfeits in Morocco. Before shopping in Morocco, the first thing to remember is that counterfeit products are part of the medina, and most Moroccans buy them without knowing they are imitations of other brands. They think of them as modern alternatives to traditional choices. That’s why It’s not unusual to see Moroccans from all social classes wearing counterfeit products. 

slippers shopping morocco

While some counterfeits are easy to spot – like the LV Slippers – others can be really hard to identify, especially those imitating artisanal Moroccan products. Recently, there have been more and more imitations of artisanal products. It was on online phenomenon up to a few years ago when it also started spreading in local Moroccan markets. 

Products imitating artisanal Moroccan handicrafts are cheaper and as you would expect it, of terrible quality. A friend of mine bought a counterfeit Moroccan pouf, and a couple of months later, the leather on the pouf started disintegrating. A traditional Moroccan pouf will last decades, if not more. 

If you’re planning to do a lot of shopping in Morocco, I highly recommend checking out my detailed Morocco shopping guide. It will help you navigate Moroccan markets and shop for items that are really worth your attention.

If you are looking for traditional Moroccan products closer to home, check out my collection of artisanally sourced Moroccan products. It doesn’t include all the products you can find in Morocco, but it still offers a good selection at reasonable prices for premium quality.

Safaa, founder of moroccanzest

From design and decor to food and travel, moroccanzest is the space where I share what I loved growing up in Morocco, and more. It’s your destination for everything beautiful, artistic, and made the Moroccan way with love. Learn more about me here.